MEET OUR TEAM

Our Approach: People First, Always​

Grass! isn’t just a platform, it’s the result of a team obsessed with solving real problems in real estate. We’re not a product of a hackathon or a side project spun out of a lab. We’re builders, strategists, and operators who’ve lived the pain points and set out to fix them.​

Our team brings together tech experience, market knowledge, and design thinking, united by one belief: agents deserve tools that respect their time and amplify their talent.​

Our Process: Real Estate Meets Product Craftsmanship​

We believe in building with, not just building for. That’s why our team is multidisciplinary and grounded. Here are some of the people shaping Grass! from the inside out:​

Daniel Kofdrali​

Daniel is a serial entrepreneur who’s built across retail, fintech, and proptech. He’s the driving force behind Grass!’s market positioning, commercial strategy, and long-term vision.​

“The real estate agent is the future. We’re just building the operating system to match.”​

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Nidhal Djebali​

With 8+ years in digital transformation and AI projects, Nidhal brings rigor and execution discipline. He’s the glue between vision and delivery, leading the product roadmap and team coordination across every sprint.​

“I don’t want to just ship features, I want to solve for time, clarity, and confidence.”​

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Samir Saliba​

A long-time UAE real estate expert, Samir bridges field insights with platform design. His deep understanding of agent workflows and buyer psychology keeps our product grounded in reality.​

“Every feature we build should make an agent’s day easier, if not, it’s noise.”​

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In Conclusion: Tech Built by Real People, for Real People​

Behind every smart feature, every sleek interface, and every automation is a person who stayed up late testing, fixing, or iterating.​

At Grass!, our culture is one of focus, feedback, and flexibility. We don’t chase trends, we serve agents. And we do it together.​

Want to meet the rest of us? We’d love to connect.​