Interview with Daniel KOFDRALI

Why We’re Building Grass!​

From the earliest sketches of Grass!, cofounder Daniel Kofdrali had a clear vision: build something agents actually want to use. Not a clunky portal. Not another CRM. But a smart, fluid operating system that feels like it was made with agents, not just for them.​

In this exclusive conversation, Daniel shares the thinking behind Grass!’s creation, and why the timing, team, and technology all align to make this more than just another startup.​

“Grass! exists because real estate agents deserve better tools. They are the heart of the transaction, yet most tech solutions treat them like an afterthought.”​

The Grass! team didn’t start with features. They started with friction. What slows agents down? What gets lost in translation between listings, buyers, and negotiations? That’s where the product began, at the pain points.​

Our Process: Vision, Validation, and Velocity​

Daniel breaks down the journey into three core phases:​

1. Vision Crafting:​
“We asked ourselves: what would a real estate OS look like if we started from scratch? What if it spoke the agent’s language, from day one?” This led to an architecture centered around conversational AI, smart integrations, and mobile-first experiences.​

2. Validation on the Ground:​
Early prototypes were tested with agents across Dubai. Some features flopped. Others clicked instantly. “Those field tests were humbling,” Daniel admits, “but they shaped the platform into something practical, not theoretical.”​

3. Velocity with Intention:​
Rather than racing to feature parity with incumbents, Grass! chose focused depth: one powerful listing tool, one smart Copilot, and one unified experience. “We want to be best-in-class at a few things, not average at everything.”​

In Conclusion: Building for the Long Haul​

When asked what keeps him up at night, Daniel smiles. “It’s not competition. It’s keeping our promise to agents: to make tech that genuinely saves them time, helps them close, and feels good to use.”​

With roots in real estate, tech, and design, the Grass! founding team brings a rare mix of grit and empathy. And as Daniel says, “This is just chapter one.”​

Grass! isn’t here to digitize real estate. It’s here to elevate it, agent by agent, listing by listing.​