Grass! Product Team

NEW FEATURE: AI COPILOT

By

Grass! Product Team

24.11.24

/

6 min read.

Our Approach: From Chatbot to Copilot

When we first introduced conversational features in Grass!, our goal was simple: reduce friction in listing workflows. But we soon realized something deeper, agents didn’t want a chatbot, they wanted a co-pilot. A partner that understands context, suggests next steps, and reduces cognitive load, not just a tool that answers queries.​

“I don’t want to type commands. I want the system to know what I’m trying to do next.” A Grass! power user in Dubai​

Our Copilot is a leap forward in AI-assisted productivity for real estate agents, embedding real intelligence into everyday actions. Let’s walk you through what’s new.​

Our Process: Co-Creation with Agents, Powered by AI

Over the last 6 months, we’ve worked closely with 14 agents across Dubai, Sharjah, and Abu Dhabi to test and refine the Copilot experience. The result? A smart, proactive assistant built directly into the Grass! OS.​

✍️ 1. Smarter Listing Suggestions

Copilot now analyzes your drafts and prompts you with:​

Missing fields that reduce visibility (e.g., photos, amenities)​

Suggested headlines optimized for buyer attention​

Auto-enrichment: Pulls relevant area stats, nearby schools, or average ROI from our MarketBot​

No more juggling between tabs, Copilot makes listings complete and compelling.​

🧠 2. Context-Aware Prompts

Working on multiple listings? Messaging leads while finalizing a contract? Copilot tracks what you’re doing and offers on-the-fly assistance, like:​

Drafting WhatsApp follow-ups to hot leads​

Proposing price adjustments based on market data​

Reminding you to update listings with new photos or availability​

It thinks ahead—so you don’t have to.

📊 3. Instant Market Intelligence

Integrated with our Grass! MarketBot, Copilot can now answer:​

“What’s the average rent for 1BR in Business Bay?”​

“Show me top 3 communities for investors with AED 2M+ budget”​

“What’s trending this week in Al Furjan?”​

This gives you real-time, contextual answers, right when you need them.​

🛠️ 4. Built-In, Not Bolted-On

Unlike third-party CRMs or chat widgets, Copilot is natively embedded into your workflow. Whether you’re adding listings, chatting with buyers, or running a weekly report, Copilot is just one click away, adapting to your style of work.​

In Conclusion: Your New Best Teammate

Agent Copilot isn’t just a feature, it’s a philosophy. One that believes real estate tech should serve humans, not replace them.​

As we roll out more capabilities in 2025, voice commands, lead scoring, and auto-task prioritization, our aim stays the same:​
Make every agent feel like a team of five.

Ready to try it? Head to your dashboard and click “Ask Copilot.”​