Grass! Product Team
NEW FEATURE: AI COPILOT
By
Grass! Product Team
24.11.24
/
6 min read.
Our Approach: From Chatbot to Copilot
When we first introduced conversational features in Grass!, our goal was simple: reduce friction in listing workflows. But we soon realized something deeper, agents didn’t want a chatbot, they wanted a co-pilot. A partner that understands context, suggests next steps, and reduces cognitive load, not just a tool that answers queries.
“I don’t want to type commands. I want the system to know what I’m trying to do next.” A Grass! power user in Dubai
Our Copilot is a leap forward in AI-assisted productivity for real estate agents, embedding real intelligence into everyday actions. Let’s walk you through what’s new.
Our Process: Co-Creation with Agents, Powered by AI
Over the last 6 months, we’ve worked closely with 14 agents across Dubai, Sharjah, and Abu Dhabi to test and refine the Copilot experience. The result? A smart, proactive assistant built directly into the Grass! OS.
✍️ 1. Smarter Listing Suggestions
Copilot now analyzes your drafts and prompts you with:
Missing fields that reduce visibility (e.g., photos, amenities)
Suggested headlines optimized for buyer attention
Auto-enrichment: Pulls relevant area stats, nearby schools, or average ROI from our MarketBot
No more juggling between tabs, Copilot makes listings complete and compelling.
🧠 2. Context-Aware Prompts
Working on multiple listings? Messaging leads while finalizing a contract? Copilot tracks what you’re doing and offers on-the-fly assistance, like:
Drafting WhatsApp follow-ups to hot leads
Proposing price adjustments based on market data
Reminding you to update listings with new photos or availability
It thinks ahead—so you don’t have to.
📊 3. Instant Market Intelligence
Integrated with our Grass! MarketBot, Copilot can now answer:
“What’s the average rent for 1BR in Business Bay?”
“Show me top 3 communities for investors with AED 2M+ budget”
“What’s trending this week in Al Furjan?”
This gives you real-time, contextual answers, right when you need them.
🛠️ 4. Built-In, Not Bolted-On
Unlike third-party CRMs or chat widgets, Copilot is natively embedded into your workflow. Whether you’re adding listings, chatting with buyers, or running a weekly report, Copilot is just one click away, adapting to your style of work.
In Conclusion: Your New Best Teammate
Agent Copilot isn’t just a feature, it’s a philosophy. One that believes real estate tech should serve humans, not replace them.
As we roll out more capabilities in 2025, voice commands, lead scoring, and auto-task prioritization, our aim stays the same:
Make every agent feel like a team of five.
Ready to try it? Head to your dashboard and click “Ask Copilot.”